Amway strengthens its Nutrilite Traditional Herbs Range

Farhan Akhtar launchesNutriliteMadhunashini, Shunti&Twak and NutriliteVasaka, Mulethi&Surasa to support glucose and respiratory health respectively
– Powered by traditional Indian wisdom, extracts of herbal ingredient offers assured levels of Purity, Safety, and Potency
– Adopts ‘seed to supplement’ process to ensure quality and traceability of every herb
– Company aims for a significant market share of herbal glucose nutrition market and lead the growth of herbal respiratory nutrition market

New Delhi, December , 2019:Amway India, one of the country’s leading direct selling FMCG companies , todayexpanded its popular Nutrilite Traditional Herbs range with the launch of NutriliteMadhunashini, Shunti&Twakand NutriliteVasaka, Mulethi&Surasa.The new product innovations were launched by the leading Bollywood actor and filmmaker, Farhan Akhtar,at an event today. Known for his physical fitness and youth appeal, Farhan Akhtar is the brand ambassador of Nutrilite, the world’s No 1 brand of vitamins and dietary supplements with a strong legacy of more than 80 years in the plant-based approach to supplementation.

Announcing the launch, AnshuBudhraja, CEO, Amway India, said, “At Amway, we strongly believe that smart healthcare with food supplementation provides unparalleled value to human life. Nutrilite has established itself as the leader in the vitamin and dietary supplement market globally. As a core business category for Amway India, Nutrilitecontributes over 50% tothe company’s business revenue, accounting for more than INR 1,000 crores. With our successful and sustained growth trajectory as well as the category potential, we aim to double the size of the nutrition category by 2025 through relevant innovations. The Nutrilite Traditional Herbs (NTH) Range is one such innovation which has achieved phenomenal success since its launch, and we are further strengthening it by adding relevant products to the portfolio.”

Speaking at the launch event,Farhan Akhtar,Bollywood actor and Nutrilite brand ambassador, said, “Nutrilite is an iconic brand and is recognizedglobally for its plant-based approach to dietary supplements. The brand’s legacy and approach of bringing ‘Best of nature and Best of science’ is something that I strongly believe in. I am delighted to introduce the new revolutionary products in the Nutrilite Traditional Herbs range – NutriliteMadhunashini, Shunti and Twak and NutriliteVasaka, Mulethi and Surasa to support glucose and respiratory health respectively which will go a long way in helping people live healthier lives.”

Speaking on the herbal nutrition range, Ajay Khanna, Vice President Wellness, Amway India, said, “India is not only the diabetic capital of the world but many Indian cities are also consistently ranked among the world’s most polluted . Additionally, changing lifestyle and dietary habits have resulted in the need for premium herbal solutions to supplement one’s diet and fortify the body to fight against both internal and external influences. Leveraging traditional Indian wisdom and best of nature best of science, our new products under the herbal nutrition category are targeted at helping people support their immunityas well as support glucose and respiratory health. We are delighted to have Farhan Akhtar launch our new products as he epitomizes Health & Fitness and is also the brand ambassador of Nutrilite.”

NutriliteMadhunashini, Shunti&Twaksupports healthy glucose metabolism and supports glucose health as well as the normal pancreatic function of the body through its known biological functions and lipid metabolism. NutriliteVasaka, Mulethi&Surasa supports respiratory health. Extracts of individual herbs in both the products have antioxidant properties and all the products offer assured levels of Purity, Safety, and Potency and are backed by Nutrilite’s strong legacy of scientific research, making them an effective way to maintain one’s health.

NutriliteMadhunashini, Shunti&Twak and NutriliteVasaka, Mulethi&Surasaare sold exclusively by Amway Direct Sellers across India and to know more, visit company’s website www.amway.in.

About Nutrilite Traditional Herbs Range
With the addition of new products, the Nutrilite Traditional Herbs range now comprises 6 products – NutriliteTulsi, Nutrilite Brahmi, NutriliteAshwagandha, NutriliteAmalaki, Vibhitaki, and Haritaki, NutriliteMadhunashini, Shunti and Twak and NutriliteVasaka, Mulethi and Surasa. The Nutrilite Traditional Herbs Range from Amway offers benefits of Organic Certified Herbs and DNA Fingerprinted herbs which is unique and one of its kind currently available in the market. The range is compliant to the new Nutraceuticals Regulations i.e. The Food Safety and Standards (Health Supplements, Nutraceuticals, Food for Special Dietary Use, Food for Special Medical Purpose, Functional Food and Novel Food) Regulations, 2016 (‘Regulations’), issued by Food Safety Standard Authority of India (FSSAI).

About Amway India

Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world’s #1 direct selling company with presence in over 100 countries & territories.

Globally, Amway is 60 years old, US$ 8.8 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 800 patents granted and another 240 patents pending. Amway has nearly 1000 scientists across 100 research and development and quality assurance laboratories worldwide.

Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use . With the aim of increasing consumer outreach Amway has set up more than 63 Xpress Pick & Pay stores across the country.

Amway products are popular not just in India but across the world. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand . Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is India’s No. 1 premium skin care brand . Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed taking the needs of Indian consumers into consideration.

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