Movers and Shakers of the Seafood Industry, Now Eyeing Global Shores with a Bold New Brand
Gurgaon, 27 May 2025 — In a radical move to pave the way for a new and healthier seafood space in India, Shobhit Gaur and Shailesh Patel have made the official launch of Dam Good Fish (DGF)—a daring sustainability-led brand in fresh dam-sourced fish targeted at urban consumers in India.
The members of the founding team have complementary long histories in food innovation, aquaculture, and exports that inspire our aspiration to drive forward the standards for quality and availability of seafood in India. With headquarters in Delhi NCR, the new DGF is positioned for rapid product development, distribution, and expansion to metro and Tier-I cities in India.
“There’s a significant gap in how seafood is perceived and consumed in India’s northern and urban markets,” said Shobhit Gaur, Co-Founder of DGF. “Dam Good Fish is our answer to this gap—bringing premium, naturally grown fish, free from harmful chemicals, to health-conscious consumers who refuse to compromise on quality or ethics.”
Shailesh Patel, Co-Founder, added: “We believe in delivering healthy protein that’s responsibly sourced. Our supply chain is built around certified dam-sourced and inland aquaculture systems—ensuring transparency, sustainability, and taste in every bite.”
A Fresh Take on India’s Seafood Plate
Dam Good Fish offers hygienic, traceable, and sustainably farmed freshwater fish in an otherwise unorganized category. And by combining the best of wild-caught seafood practices and contemporary aquaculture methods, Dam Good Fish offers a range of ready to cook, marinated and fresh cut products, designed for Indian palettes and fast paced urban consumers, delivering maximized flavor and results with minimal fuss.
Whether it’s Rohu or Singhara sourced from dams/ reservoirs, or value-added fillets, DGF offers a wide range of responsibly sourced options. The brand continues to earn consumer trust through consistent quality and complete transparency across its supply chain.
DGF, a name that challenges perceptions, and a vision that is breaking ground, is not just launching a product, it is launching a movement. A movement central to eating clean, sourcing raw materials ethically, and allowing traceability for a new generation of Indian consumers.
As the Indian consumer appetite shifts to clean-label, high-protein food options, DGF is in an ideal position to lead and dominate the sustainable seafood sector. With a pan-India retail launch on the horizon – across e-commerce platforms, premium grocery retail chains, and chef-led collaborations – DGF is about to disrupt and lead the market.
About Dam Good Fish (DGF)
Dam Good Fish (DGF) is a new-age seafood brand co-founded by Shobhit Gaur and Shailesh Patel, delivering clean, sustainable, dam-sourced freshwater fish to Indian consumers. Rooted in transparency, innovation, and impact, DGF combines the best of wild-caught traditions and modern aquaculture practices to redefine seafood for today’s India.