Jaipur, 15 May :
Women’s mentor forum is a pioneering platform for successful professional women to mentor upcoming young professionals or entrepreneurs. Executive Chairperson 2020, Ms. Archana Jain said that In its endeavour to continue to connect, share and inspire its members the forum has planned a series of sessions where knowledgeable and experienced professionals will share their expertise for the benefit of all its members.
Today’s session by Mentor, Ms. Meeta Mathur was based on deciphering the brand personality to make the brands powerful. As humans have certain perceptible traits and characteristics so do the brands. And as humans are emotional beings they gravitate towards brands that resonate with their own personality.
She asked the participants to imagine and visualise the brands as a living entities. The visuals that come to your minds is the true personality of that brands. The activity was a big hit as participants enjoyed imagining the brands. Understanding the brand personality enables you to know your product or service better, your target customers, your niche in the cluttered market place, and the brand positioning.
It will eventually affect all your brand communications like advertisement, digital marketing, brochures, visiting cards, websites and blogs. She further gave some very useful and practical tips to enhance advertisement recall and generate action.