The global activewear brand set to debut with its India website and first mono-brand store at DLF Promenade, Vasant Kunj, New Delhi, followed closely by Mumbai
Mumbai / Los Angeles, 12th August 2026: Fabletics, the global activewear brand known for bringing together fashion-forward design and high-performance apparel, is set to launch in India with Reliance Brands Limited (RBL). The brand will debut simultaneously online through its dedicated India website and offline with its first mono-brand store at DLF Promenade, Vasant Kunj, New Delhi, followed closely by a second store in Mumbai.
The launch follows an exclusive long-term partnership between Fabletics and RBL to build and operate the brand in India. Under the partnership, RBL will lead Fabletics’ development across India through a robust omnichannel model—including standalone retail stores, e-commerce, and experiential brand environments combining the brand’s global product and creative proposition with RBL’s experience in building international brands for the Indian market.
Born in Los Angeles in 2013, Fabletics has built a distinctive position in activewear by bringing a fashion point of view to performance apparel. Known for proprietary high-quality fabrics, bold colour and fashion-led silhouettes, the brand has grown from a digitally native disruptor into a global omnichannel business with more than 125 retail locations. Along the way, collaborations with names including Khloé Kardashian and Kevin Hart have brought together fashion, fitness and popular culture, helping shape a brand that looks beyond the traditional codes of performance wear.
Fabletics arrives in India as the relationship between fitness, fashion and everyday dressing continues to evolve. Activewear is increasingly moving beyond the gym, with consumers expecting technical performance without compromising on how they want to look. Fabletics’ combination of performance innovation and fashion sensibility gives the brand a distinctive proposition within this evolving category.
Commenting on the partnership, Sumeet Yadav, Head, Reliance Brands Limited, said: “India is undergoing an incredible transformation, driven by young consumers embracing movement, mindfulness, and athleisure as essential to their everyday lives. As we looked to expand our activewear portfolio, Fabletics stood out for its distinctive approach to making fashion-forward design accessible and built for everyday wear, making it a natural fit for the evolving Indian market. We’re excited to bring Fabletics to India and see considerable opportunity to introduce the brand to a new generation of active consumers.”
The India assortment will span women’s and men’s activewear across training, running, yoga, Pilates and everyday movement, bringing together Fabletics’ proprietary performance fabrics with its fashion-led approach to colour, silhouette and design to create versatile styles that transition seamlessly from workouts through the rest of the day.
Meera Bhatia, President, Fabletics, said: “India represents an important next step in Fabletics’ international growth. We built Fabletics around the idea that consumers shouldn’t have to choose between performance, style and value, and we see that proposition resonating strongly with the way India’s active consumer is evolving. Reliance Brands combines deep market understanding with an ability to build global brands for India, making them the right partner for our long-term ambitions in the market.”
The New Delhi store at DLF Promenade, Vasant Kunj will establish Fabletics’ first physical presence in India alongside the launch of its dedicated India website. A Mumbai store will follow shortly thereafter, establishing the foundation for the brand’s longer-term expansion across the country.
ABOUT RELIANCE BRANDS LIMITED (RBL)
Reliance Brands Limited (RBL), a subsidiary of Reliance Retail Ventures Limited (RRVL), was established in 2007 with a mandate to launch, scale, and nurture global fashion and lifestyle brands in India across the luxury to premium spectrum. Its portfolio today includes some of the world’s most iconic names such as Armani Exchange, Balenciaga, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Diesel, EA7, Elan Cafe, Emporio Armani, Ferragamo, Gas, Giorgio Armani, Hamleys, Hugo Boss, Hunkemoller, Iconix, Jimmy Choo, Kate Spade, La Martina, Lenscrafters, Maje, Max&Co., Michael Kors, Mothercare, Muji, Paul & Shark, Paul Smith, Pottery Barn, Pottery Barn Kids, Pret A Manger, Sandro, SKIMS, Stella McCartney, Steve Madden, Superdry, Tiffany & Co., Tod’s, Tory Burch, Tumi, Valentino, Versace, Villeroy & Boch, West Elm, Zegna, and more.
RBL currently operates over 1,855 doors across India, including standalone stores and shop-in-shops. In addition to building international brand partnerships, the company has invested in leading Indian designer labels and made key global acquisitions, including Hamleys, the world’s oldest toy retailer, now operating across 12 countries with over 175 stores globally.
ABOUT FABLETICS
Founded in 2013 and headquartered in Los Angeles, California, Fabletics is the world’s largest digitally native activewear brand*, fusing style-centric design with cutting-edge technology to deliver fashionable, high-performance active lifewear at an accessible price. With more than 3 million active customers, the brand has evolved activewear beyond the gym into every aspect of daily life – championing confidence, inclusivity, and self-expression for everyone and every body. Fabletics collections are available to shop online across North America, Europe and other international markets, and in person at over 125 state-of-the-art retail stores globally.
*Source: Euromonitor International Limited; Based on total global retail sales in the calendar year 2020 from custom research conducted in October 2021.