JioMart and SMART Stores announce the celebration of the biggest Indian festival with the ‘Bestival Sale’

· The ‘Bestival Sale’ is a true omnichannel experience for shoppers as they can shop as per their convenience on JioMart online and/or at 3,000+ SMART Stores including SMART Bazaar, SMART Superstore and SMART Point in their neighbourhood
· Leveraging Reliance Retail’s strong partner network and sourcing capability gained through serving over 20 crores+ registered customers, the Bestival Sale brings the best of exclusive offers, deals and bank tie-ups from 14th to 24th of October on Diwali essentials, general merchandise, apparel, beauty products and electronics
· Consumers can avail of up to 80% off on marquee brands online as well as in stores
· JioMart continues its expansion across categories including consumer electronics, home & kitchen, fashion & lifestyle, beauty and FMCG

Mumbai, October 13, 2022: Reliance Retail’s JioMart and SMART Stores today announced the roll-out of the ‘Bestival Sale’, one of India’s largest omnichannel Diwali fiestas from the 14th to 24th of October, marking the e-marketplace’s rapid expansion into several new categories including fashion & lifestyle, consumer electronics, home & kitchen. The sale will be live on the JioMart, e-marketplace platform as well as 3000+ SMART Stores, which include SMART Bazaar, SMART Superstore and SMART Point, across the country.

Over the last 2 years, the SMART Stores have expanded across value shopping, destination shopping and convenience shopping formats. With this huge network of physical stores, strong partner network, sourcing capability and deep insights gained through serving Reliance Retail’s 20 crore+ registered customer base, the Bestival Sale brings the best of the exclusive offers and deals, bank tie-ups and special discounts on Diwali essentials and general merchandise, apparel, beauty products, electronic exclusively available online through JioMart and at the neighbourhood SMART Stores, thus providing consumers with the best shopping experience as per their preference – be it online or at the neighbourhood store, a true omnichannel shopping experience.

Damodar Mall, CEO, Grocery Reliance Retail, said, “The powerful combination of 3000+ SMART Stores and JioMart is a boon for consumers across India. The sourcing strength of stores and JioMart is ensuring unmatched prices during the Bestival Sale. This confluence of a nationwide network of stores and digital shopping at the same great prices is unique in Retail. I am sure, families will love the choice of buying groceries both in-store and on the app this season.”

Shoppers can get up to 80% off across categories and choose from a carefully curated collection of Diwali Special deals on diyas, candles, gifts, sweets, snacks and rangolis to meet their festive needs this season. In addition, they can avail of up to 50% off on Indian sweets and dry fruits gift packs.

Sandeep Varaganti, CEO, JioMart, said, “We are thrilled about the success of our cross-category expansion focus, which has been well embraced across the nation. We have seen a 3x increase in sales of non-grocery categories during the past 15 days of the sale. The overall response has far exceeded our expectations.”
JioMart has currently expanded its reach to 19,000 pin codes for all the categories to provide sellers with one of India’s largest e-marketplaces. This rapid expansion is in line with JioMart’s aim of becoming the largest home-grown e-marketplace.

The ‘Bestival Sale’ will witness JioMart continuing to onboard regional artisans from the vast and diverse Indian handloom and handicraft industry. Shoppers, for instance, can not only lay their hands on Pochampally sarees and Bandhani apparel from Gujarat this festive season but also try out Punjabi juttis, Jaipuri block print quilts along with brass bowls and puja accessories from Moradabad and eco-friendly Channapatna wooden toys and blue pottery.

Diwali Special Offers:
Explosive Electronic Deals: Get up to 80% OFF on TV, Smartwatches, Mobile, Computer Accessories, Refrigerators, Home Appliances and many more! Avail 10% cashback on Axis bank credit card and Kotak Mahindra Bank Debit & Credit Card till October 16th Oct on Electronics
Firecracker Fashion Offers: Get the lowest prices on apparel for men, women and kids, footwear, accessories
Dhamakedar Deals: Up to 50% off on dinner sets, Dry fruit gift packs starting at Rs. 299, get up to 50% off on Sweets, Snacks and Chocolates
Bank Offers (only on JioMart): Customers can get a 10% instant discount on SBI Bank Credit Card till 24th Oct on all categories.
Special SMART Store Offers: Get up to 80% off on all the key categories, amongst the range of products offered, such as up to 50% off on Indian Sweets, Dry fruits gift packs and Deo, 33% off on Soaps, Combo of 5Kg Basmati Rice, sugar, and 5L oil in just Rs. 1299, up to 60% off on TV, up to 70% off on audio accessories like smartwatches, speakers, etc., up to 80% off on apparels and footwear and much more.

JioMart and SMART Stores have also rolled out a 360-degree campaign that focuses on announcing various offers using mediums like TVC, print, radio, outdoor, and social media platforms, on the JioMart app.

Link to the film – https://youtu.be/r53GTNMuj6I

ABOUT RELIANCE RETAIL LIMITED
Reliance Retail Limited is a subsidiary of Reliance Retail Ventures Ltd, the holding company of all the retail companies under the RIL (Reliance Industries Limited) group. RRVL reported a consolidated turnover of ₹ 199,704 crores ($ 26.3 billion) and a net profit of ₹ 7,055 crores ($ 931 million) for the year ended March 31, 2022.

Reliance Retail is the largest and the most profitable retailer in India with the widest reach. It has been listed amongst the fastest-growing retailers in the world in Deloitte’s Global Powers of Retailing 2022 index. It is ranked 56th in the list of Top Global Retailers and is the only Indian Retailer to be featured in the Top 100.

ABOUT JIOMART
JioMart is Reliance Retail’s digital commerce platform that was launched in 2020. JioMart endeavours to empower entrepreneurs & strengthen the SMB community in India by providing them with one of India’s largest home-grown e-marketplace destinations. It seeks to create an excellent experience amongst sellers and buyers with its convenient services, diverse choice of products, easy-to-use interface, quick delivery, and unparalleled deals. The indigenous e-marketplace with 2 million+ products across 20+ categories and a robust supplier base, is set to transform the digital commerce segment in India. Visit www.jiomart.com or download the app

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To shop through WhatsApp on JioMart: Send ‘Hi’ to +91 7977079770 or simply click on the link https://wa.me/+917977079770 (Type ‘Hi’ to access the catalogue and place your order!)

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