Saurabh Baishakhia Joins Usha International as President – Appliances

Saurabh Baishakhia has joined Usha International Limited as the President of its Appliances Business which includes both home and kitchen appliances. He will be working out of the company’s Head Office located in Gurgaon.
With more than 25 years of experience in the consumer durables industry, Saurabh Baishakhia has led P&L responsibility of various businesses functions including product management, sales and marketing, service and sourcing amongst others. Having put in stints at LG Electronics and Orient Electric, he has diverse experience spanning a multitude of roles. At Usha his focus would be to increase deeper market reach with increased visibility of the Brand across all channels. A proponent of product experientials, Saurabh intends to connect with the consumer through various medium, offline and online, to ensure that Usha products deliver the best consumer experience to all its users.
Outside of work, Saurabh loves to upcycle things around him and build electronics with his daughter. He also enjoys playing squash and badminton to stay active and fit.

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