Mumbai, 13 March 2019: With an objective to liberate customers from their current confusions, Tata Sky, India’s leading content distribution platform has launched its latest campaign, ‘No Compromise.’ The campaign explains how Tata Sky is providing tailor-made Packs and Instant Pack Modifications to fit an individual’s budget and content needs.
The campaign features 3 ad films starring Gajraj Rao, from the 2018 Bollywood hit movie Badhaai Ho, to help the customers to understand why there is no ‘Rishtedaari’ (relation) that should make one compromise between their content of choice and budget. At a time when change is inevitable and mostly seems painful, Tata Sky assures that its high-end technology will provide answers to all the consumers’ needs.
Anurag Kumar, Chief Communications Officer, Tata Sky said, “Tata Sky remains committed to providing subscribers with quality entertainment using easy and simple steps. The ‘No Compromise’ campaign captures the pain that TV viewers across the country are facing today for something as critical as their daily dose of content viewing. Tata Sky is here to resolve the same.”
To be aired over the course of the month, the ad campaign delights with Gajraj Rao playing the adamant husband & son-in-law unwilling to change with time, leading to unhappy family members. A smile is rest assured, as you relate to these day-to-day scenarios from our lives.
To further build awareness and connect with people across the country, Tata Sky has created the advertisement in 8 different languages which includes Hindi, Marathi, Bengali, Odia, Kannada, Telegu, Malayalam and Tamil. Hence Tata Sky has found a way to make life Jingalala once again!
