itel A44 Air, a segment-first smartphone with AI enabled dual camera at INR 4999

• Equipped with 13.84cm(5.45”) fullscreen display, 5MP AI based dual camera &face unlock
• Comes with an optimised operating system Android™ Oreo™ 8.1 (Go edition)
• It has dual SIM 4G VoLTE connectivity with support for all operators
• Promises a ”100days” replacement warranty

New Delhi |14th January, 2019 – Indulge in an immersive fullscreen display, explore the beauty of AI enabled dual camera and feel secure with its speedy face unlock, with the newly launched itel A44 Air, priced at only INR 4999.itel is one of the leading mobile brands in the 5K segment that aims at democratising technology for all.

Aligned with the consumer needs and evolving technology, itel has launched the industry-first most affordable 13.54cm (5.45”) full screen smartphone coupled with an AI dual camera in the Indian market. The itel A44 Air comes with advanced features to ensure an enthralling experience for customers.

Commenting on the launch, Mr. Goldee Patnaik, Head of Marketing, itel Business Unit said, “India is witnessing a paradigm shift in advancement of technologies and innovations that excite the consumers, thereby ensuring their ease and convenience. At itel, we truly believe in making such technologies accessible and affordable for customers by offering them great value in every purchase. The itel A44 Air breaks through by encompassing full screen display, AI dual camera and face unlock, all at a budget-friendly price. We are sure that this powerful combination of features and innovations in itel A44 Air will provide our customers a very delightful experience.”

Specifications– itel A44 Air
Screen Size 13.84cm (5.45”) FWVGA+ full screen
Battery 2400mAh with Power Saving Technology
Rear Camera 5MP AF + 0.08MP Dual Camera
Front Camera 2MP with Soft flash
Face Unlock Yes
OS Version Android™Oreo™ 8.1 (Go edition)
Processor Processor SC9832E Quad-core 1.4Ghz
Network Dual SIM 4G VoLTE with support for all Indian operator bands
Display Resolution 480×960 pixels
Memory 8GB ROM + 1GB RAM
Expandable Memory 32GB Dedicated slot
Colours Blusher Gold, Elegant Blue, Slate Grey
Price INR 4999

itelA44 Air | Experience the power of full screen display with AIdual rear camera for first time

Giving into the needs of the consumers, itel A44 Air is packed with a full screen display, AI dual camera and face unlock making it an industry-first in the sub 5k segment. It also supports dual SIM 4G VoLTE across all operator bands of India which enables better call connectivity and faster downloads at the same time.

For camera, the smartphone is equipped with a 5MP + 0.08MP AI dual rear camera and 2MP selfie camera.Therefore, you can now explore the brilliance of photography with itel A44 Air’s dual rear camera setup in the AI Face Beauty mode that makes your face look beautiful automatically based on different lighting conditions. The camera delivers clear low-light photos with the AI Super Night Shot mode along with other delightful features like AI HD video recording and portrait bokeh effect.

With a high screen-to-bodyof 81%, this full screen smartphone hasultra-thin bezels thus enabling users to have wider view. Running onAndroid™8.1 (Go edition) OS, the itelA44 Air is poweredby 1.4GHz processor for seamless multi-tasking functionality.The device has premium looking back panels with chequered design for good grip in hands and is available in vibrant colours such asBlusher Gold, Elegant Blue and Slate Grey. itel A44 Air is equipped with 1GB RAM and 8GB internal storage along with a dedicated expandable memory up to 32GB.

itel A44 Air will be available across Indiastarting today.

About itel:

Established in 2007, itel, TRANSSION Holdings entry level brand, is a reliable mobile phone brand for everyone. itel’smission is to provide budget-friendly mobile communications and it democratises technology for everyone. After more than 10 years’ development, itel has expanded its presence in around 40 emerging markets globally. itel has a product portfolio of smartphones, tablets and feature phones and in 2017, it achieved a landmark sale of more than 77 million devices globally.

itel forayed into the Indian market in April 2016 and has established its leadership position by bringing in unique product portfolio backed by strong service proposition. itel emerged as the second largest player in the overall mobile phone market in India by capturing 9 percent market share for the year 2017, registering an exponential growth of 217% year-on-year as per Q4 2017 CMR report. itel also maintains strong distribution channel and wide service centre presence PAN-India with more than 960 touch points and its exclusive service brand, CarlCare.

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